I managed Cynthia Nixon's social media presence during her New York gubernatorial campaign, focusing on crafting an authentic experience to connect with voters.

• Understanding voter needs
  Through audience research and platform analytics, I identified key demographics and tailored content to resonate with their concerns about New York's future.

• Compelling storytelling
  Leveraging photography, video, and strategic copywriting, I created engaging content that showcased Cynthia Nixon's vision and policies.

• Campaign initiatives
  I spearheaded initiatives like #FixOurSubway and #CuomosMTA, encouraging participation and creating a sense of community around specific campaign issues.

• Cross-platform management
  I managed content scheduling and ensured a cohesive brand voice across all social media platforms.

• Creative direction and strategic copywriting
  Collaborating with designers, I provided strategic direction for visual content and crafted compelling copy that resonated with voters and drove engagement.