Kickstarter: Landing Pages
I delivered brand-driven, user-centered content and landing pages that elevated the user experience on Kickstarter.
Strategic content creation
I developed and implemented content across all aspects of the platform, from the homepage to category-specific landing pages. This content aimed to enrich the user journey by providing clear information and engaging narratives, fostering a strong sense of community.Landing page design and execution
I designed and executed landing pages for various initiatives including promoting partner services, celebrating diverse creators during cultural celebrations, and strategically disseminating educational and marketing materials.
Content Design Samples
Designed a user-friendly landing page for Kickstarter's Brand Assets: This landing page streamlined access to brand assets for users, ensuring a clear and consistent experience when integrating Kickstarter branding into their projects.
Designed user-centric landing pages for Spotlight on AANHPI Creators and other heritage months: These landing pages showcased diverse creative endeavors during heritage months, providing users with an easy way to discover and support creators from a wide range of backgrounds.
Designed and developed cohesive landing pages for Forward Funds and subpages (Creative Capital Creator Fund and Creative Scotland). This ensured a consistent user experience and clear information architecture, allowing users to easily navigate and understand the different funding programs.
Designed a collaborative landing page for Kickstarter's partnership with Jellop: I worked collaboratively to design the landing page for Kickstarter's partnership with Jellop, ensuring a user-friendly experience that effectively communicated the benefits of this partnership to both Kickstarter creators and Jellop users.
Created a user-centric landing page for Kickstarter's partnership with FOX to promote "Gordon Ramsay's Food Stars." This landing page catered to users interested in creative food projects, ensuring a clear and engaging user experience. It communicated the details of the new reality TV series, spotlighting inspiring Kickstarter creators who are bringing their incredible food projects to life.
