Kickstarter: Social Media
I led social media strategy for Kickstarter, collaborating with designers to craft compelling copy and value-driven content for creators and backers.
Audience-tailored messaging
I conducted audience research to develop messaging that resonated with specific demographics and interests.Clear and action-oriented copywriting
I prioritized clarity and user-friendliness in writing human-centered copy that inspired backers to support creative projects, and creators to launch them.Visually appealing content
I produced and edited videos and collaborated with designers to develop visually appealing assets that captured user attention.Cohesive and consistent brand voice
I provided creative direction and strategic guidance to ensure a consistent user experience and a cohesive brand voice across all platforms.
Break Kickstarter
Break Kickstarter was a creative prompt that invited creators to restructure the traditional Kickstarter campaign. The event identity revolves around a warping K, symbolizing the inherent malleability of the platform. The identity was spread across a range of social assets and a custom landing page.
Spotlight on Black Creators
For Black History Month, we spoke with creators about some of the most pressing issues affecting the creative economy.
Kickstarter 10 Animations
For Kickstarters' 10th anniversary, we designed an Instagram grid of 12 connected animations—back when grids were cool. My role consisted of conceptualizing the grid, securing buy-in from the Creative Director, and providing direction to designers to ensure a cohesive visual narrative.
