I contributed to the development of Kickstarter's 2021 Benefit Statement, a critical piece of external communication for the public benefit corporation.

• Storytelling through case studies
  I curated impactful case studies that showcased the diversity and success of creative projects on Kickstarter. These stories highlighted different project categories, funding goals achieved, and the positive impact on creators.

• User-centered visual design
  I collaborated closely with designers, offering creative direction. This involved handpicking compelling images for the case studies that visually represented the stories and resonated with the audience.

• Content and copy optimization
  I provided guidance on copy and content design, ensuring the Benefit Statement was clear, concise, and engaging. This involved editing text for readability, suggesting calls to action, and optimizing the overall content flow.