I was hired as a consultant to refine and elevate the website experience for Opus Training, a hospitality training platform.

• Copy & creative direction
  I provided strategic copy direction to ensure a cohesive brand voice and tone across the website, aligning all messaging with the needs and aspirations of hospitality professionals. This included developing guidelines for how Opus communicates its mission, value proposition, and user benefits.

• Co-created brand and product narratives
  I partnered with the CEO to craft compelling stories that resonate with hospitality professionals, emphasizing Opus’s innovative approach to workforce training and its unique value proposition.

• Comprehensive web copywriting
  I wrote clear, compelling, and persuasive website copy, including UX writing and microcopy, to communicate Opus’s distinct approach to job training, guide user behavior, and drive user acquisition.